On Friday PointsBet, a worldwide sportsbook operator, and Kroenke Sports & Entertainment (KSE) announced a new, multi-year partnership making PointsBet the official and exclusive partner of the Colorado Avalanche, Denver Nuggets and Colorado Mammoth, and the Pepsi Center as a whole.
As part of the agreement KSE plans to unveil a new destination inside Pepsi Center that is expected to be ready when the teams’ 2020-21 season begin, the PointsBet Bar as well as the PointsBet Premium Club. Pepsi Center’s club level also will undergo a name change and will now be known as the PointsBet Club Level.
“Sports fans are hungry for the added dimension that fantasy sports and gaming add to their experience. We know that Nuggets, Avs, and Mammoth fans will be excited to have the opportunity to engage more deeply with their favorite teams via PointsBet.”KSE executive vice president and CEO Matt Hutchings said.
One upgrade that should excite fans is significantly enhanced WiFi inside Pepsi Center. Part of the reason for the upgrade will be so fans can better utilize PointsBet’s sports betting app as well as KSE’s upcoming app that is designed to make planning and attending events at Pepsi Center better.
Another detail fans likely will notice about the partnership will be PointsBet becoming a parter with Altitude TV and Altitude sports radio. The plan is for PointsBets data, presumedly betting lines and the like, to be integrated in both pregame and in-game features during Nuggets and Avalanche games.
While PointsBet’s sportsbook app is not currently available in Colorado, it is expected to be released in the near future.
For those unfamiliar PointsBet was originally founded in Australia, and currently is building its new flagship U.S. headquarters in the LoDo area. It also will have a retail sportsbook located at Double Eagle Hotel & Casino in Cripple Creek.